OWNERS: Angie Allen, Fountain, CO 80817, (719) 382-7694, e-mail: angieallen1959@msn.com
Executive Summary
Owner Angie Allen has 22 years experience in the field of fish taxidermy. Angie has trained in the latest technology in
commercial taxidermy, quality commercial fish skin mounting and fresh and saltwater reproductions.
Ms. Allen is skilled in the art of reproductions in soft and hard fiberglass of catch and release fish replicas including King Salmon, Marlin, Sailfish, Trout, Bass, Catfish and other exotic fish for both retail and wholesale.
Fish Specialist Taxidermy offers a unique guarantee in the Taxidermy
Business, by offering discounts on late delivery, as well as offering a FREE
FISH MOUNT for every 10 fish taxidermy referrals.
Fish Specialist Taxidermy is currently doing business with local bait shops, marinas, sporting goods stores, and continues to have long standing
relationships with fishermen from the local Southern Colorado market as well as
receiving repeat shipments from across the nation through continued excellence in
workmanship and quality Customer Service.
General Company Description
Specializing in fish taxidermy service.
Mission Statement: To provide a quality commercial fish mount at wholesale prices backed by a 10 year worksmanship guarantee and promised delivery date guarantee.
What are the company goals: To set new customer service standards.
What is the Business philosophy: Create a win, win situation between customers and Fish Specialist Taxidermy, based on honesty, integrity, and FREE FISH with 10 business fish referrals.
What are your most important company strengths and core competencies: Gathering information from customers on what they would like to have offered.
What factor(s) will make the company succeed? Unheard of turn-a-round time (Two to Four Weeks in most cases).
What do you think your major competitive strengths will be? Offering rare and unheard of guarantees.
Legal form of ownership: Corporation
Products and services
Fish taxidermy, reproductions, replicas, furburs(gimic fish), plaques, engraving. Customers get to talk to a live person when they call or the effort is made to return calls(usually within minutes if not immediately). Special customer reqests on work.
Features and Benefits
We do what other commercial fish taxidermist do and then some for the same money. Giving customers more value and creating a win, win situation with FREE FISH MOUNTS.
Marketing Plan
SITUATION ANALYSIS
Fish Specialist Taxidermy, Inc. recently implemented new guarantees and pricing structure. Fish Specialist Taxidermy, Inc. is ready to set new standards in the taxidermy industry.
MARKETING OBJECTIVES
To increase brand awareness of Fish Specialist Taxidermy, Inc., name and attributes among the Colorado Springs, Pueblo, Denver and state fishermen, bait shops, marinas, lodges, etc., as well as national recognition.
To recommit loyalty of previous customers.
To develop loyalty of new customers.
TARGET AUDIENCE
Fishermen, other taxidermy businesses needing fish wholesale, bait shops, sporting goods stores, marinas, etc. wanting to use FREE FISH to promote their interest/business/fishing contests.
CREATIVE MESSAGE
Fish Specialist Taxidermy, Inc. provides unmatched incentives to fishermen and other businesses with unsurpassed guarantees and a high rate of customer satisfaction.
RECOMMENDED MARKETING ACTIVITIES
Continuous Web Site design and development. To run money saving specials year-round, via Web Site.
PUBLICATIONS
Image and special pricing will be placed in local publications (names withheld).
CONVENTIONS
Fish Specialist Taxidermy, Inc. may be represented at state and national taxidermy conventions -with-eyecatching competition entries and opportunity give-a-ways to other taxidermy businesses.
ADDITIONAL PROMOTIONAL ACTIVITY
A woman owned business in a man dominated industry, it is imperative that a psychographics of gendar and corprographics of taxidermist's database be built. It must capture personal information, address, e-mail, web site, public information (incorporation, etc.), and level of taxidermist (commercial or ,master) for special offerings, give-a-ways, and future use in marketing.
REFERRAL PROGRAM
Continue incentives and heavy promotion of FREE FISH with 10 business referrals.
SUGGESTED ANNUAL MARKETING BUDGET
(Available upon request)
Copyright © July 2003-06 by Webmaster Angie Allen for Fish Specialist Taxidermy Corporaiton. All rights reserved.
No part of this site may be copied according to copyright laws.
Updated 11/01/06
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